Datenschutzerklärung

📄 Privacy Policy

Last updated: 06/06/2025

At Elegantiee, operated by VME DIGITAL BUSINESS LTD, we are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal data in compliance with the UK GDPR, the Data Protection Act 2018, and the EU GDPR.

1. Data Controller

The data controller for this website is:
VME DIGITAL BUSINESS LTD
📍 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, UNITED KINGDOM
📧 support@elegantiee.com
Company Registration Number: 16496576

2. What Data We Collect

We may collect and process the following types of personal data:

  • Identity Data: Full name, date of birth

  • Contact Data: Email address, phone number, billing and delivery address

  • Transaction Data: Order history, payment details (processed via secure third parties)

  • Technical Data: IP address, browser type, device data, cookies

  • Marketing Data: Your preferences in receiving marketing from us

We do not collect or store any payment card information directly — this is handled securely by third-party processors such as Klarna, Clearpay, PayPal, and Shopify Payments.

3. How We Use Your Data

We process your data for the following purposes:

  • To fulfill and deliver your orders

  • To process payments securely

  • To respond to customer support requests

  • To comply with legal obligations (e.g. invoicing, tax)

  • To personalize your shopping experience

  • To send promotional communications (only with your consent)

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

  • Contract: To fulfill a purchase contract when you place an order

  • Legal Obligation: To meet regulatory or tax requirements

  • Consent: When you opt-in to receive marketing emails

  • Legitimate Interest: For fraud prevention, business analysis, and website performance improvement

5. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes we collected it for, including for legal and accounting purposes. For example:

  • Order data: retained for 6 years for tax and audit compliance

  • Email marketing consent: retained until you withdraw consent

6. Sharing Your Data

We only share your data with:

  • Trusted payment processors (e.g. Shopify Payments, PayPal, Klarna, Clearpay)

  • Delivery partners (e.g. Royal Mail, DHL)

  • Our legal and financial advisors, when required by law

  • No data is ever sold or shared with unauthorized third parties

All partners are GDPR-compliant and under data processing agreements with us.

7. International Transfers

If we transfer your data outside the UK or EEA (e.g. for cloud services), we ensure it is protected by:

  • Adequacy decisions from the UK government or European Commission

  • Standard Contractual Clauses (SCCs)

  • Binding Corporate Rules (BCRs)

8. Your Rights Under GDPR

You have the right to:

  • Access your personal data

  • Rectify incorrect or outdated data

  • Request erasure ("right to be forgotten")

  • Restrict or object to processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO) or your local data authority

To exercise any of these rights, email us at: support@elegantiee.com

9. Cookies

We use cookies to enhance your browsing experience, remember preferences, and analyze site traffic.
You may accept or decline cookies when prompted upon your first visit.
Full details are available in our [Cookie Policy].

10. Data Security

We implement industry-standard encryption, secure servers, access controls, and SSL certificates to protect your personal data. Our store is hosted on Shopify, which is PCI-DSS compliant and GDPR-ready.

11. Third-Party Links

Our site may contain links to third-party sites. We are not responsible for their privacy practices. Please review their policies before submitting any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, and where appropriate, notified by email.

Contact

If you have questions or concerns about this Privacy Policy, please contact us at:
VME DIGITAL BUSINESS LTD
📍 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
📧 support@elegantiee.com